Redesigning a checkout experience
I redesigned a checkout experience for VIZIO's e-Commerce
e-commerce
growth design
Date
Q2 2022
Role
Product Designer
Overview
Company
The team behind GIVR approached me in summer of 2025 to lead design for their new app. There was a tight deadline of 3 months for 0 → 1 to have a working app, leaving me a single month to flesh out design
My Approach
Because of this tight timeline, I new I had to prioritize speed. This meant sticking to a simpler color palette, fo
Objectives
Increase Approved → Paid conversion rate
Increase Assets Under Management (AUM)
Identify friction points across the funnel
