I help Fintech & Consumer teams turn their ideas into products that people love

I’m a product designer combining visual craft with functional design.
I help teams bring ideas to life, go 0 → 1, create scalable systems, build websites, and grow their business.

I’m a product designer combining visual craft with functional design. I help teams bring ideas to life, go 0 → 1, create scalable systems, build websites, and grow their business.

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allUP screens

allUP screens

Trusted by 15+ startups and industry leaders

2023 ~ 2025

I helped allUP increase user activation by simplifying their web and iOS app.

Product Design

Product Strategy

Design System

Web Development

Read overview of work

accomplishments

Increased conversions through a simplified onboarding flow

Established a design system in Figma

Designed an AI feature to give users live feedback to their answers

Built and animated marketing landing pages in Webflow

Designed and completed 20+ projects on desktop and mobile

2022 ~ 2023

I helped small business owners feel more confident managing their money.

Product Design

Product Strategy

Design System

Web Development

accomplishments

Redesigned invoicing to increase user's LTV

Created and managed a design system in Figma

Increased conversions through improvements to onboarding

Improved invoicing, payroll, banking, and accounting features for 30,000+ businesses

2025

I designed a donation app for a fintech startup
that raised millions in funding.

My most ambitious project to date, we went 0 → 1 with a tight timeline of only 2 months.
The end result of my work raised funding that will allow the team to scale.
The company is still stealth, but I can showcase a few screens.

Product Design

Product Strategy

Design System

What I delivered

Figma designs and prototype with 40+ screens

Ui Interaction and animations in Jitter

Atomic design system in Figma

Logo & Branding

Misc works

I designed and built a website
for Factory

I designed and built a website for Factory

I made a design system for Centrical’s website

I prototyped conceptual dashboards for Hoag

I helped design a referral program for Perch

I improved the design for a Home Service CRM

I helped redesign
VIZIO’s website

Working together, in their words

Working together,
in their words

Some lovely words from people I’ve had the pleasure to work with

Absolute machine – a product manager’s dream. I am thankful to have him for our projects. He’s also just a pleasure to work with. If he’s available, hire him.

Jakeh Bradley

Former PM @ Cash app

Dakota is a great executor. He takes projects from ideation to completion in the mist of ambiguity. He takes feedback extremely well and always looking to up-level himself.

Soren Iverson

Founder @ Iverson

Dakota proposes smart solutions, listens to feedback, and pushes back when needed. He's done amazing work and it's been so helpful having him on the team.

Joe Fernandez

Founder @ allUP

Dakota goes above & beyond expectations to solve both user and business problems. He's also so proactive, always taking initiative to suggest solutions and improvements.

Justin Unger

CEO @ Likewise

Pardon the talking about myself, but…

Here’s what sets me apart

Self starter

I started designing at 14, skipped formal design school, pursued mentorship, and built a micro web agency at 18. I'm addicted to growing, learning, and pushing myself.

Coding chops

I started as a web developer. This now allows me to think in systems, navigate code, and partner well alongside Engineering.

HTML

CSS

Swift

React

Extreme ownership

I care deeply about projects I work on. I will proactively look to improve your product and turn your company into an industry leader.

Visual and functional

I sweat ever little visual detail, but always zoom out to think strategically. It's important balance business goals with meticulous design.

Behind the pixels

About

Hey! I'm Dakota. I’m a husband, father, and designer.
I’ve been pushing pixels for over 10 years now, 5 of them professionally.
I started with Squarespace, lots of youtube tutorials, and a dream.
Now, I’m blessed to design to support my family.

Hey! I'm Dakota. I’m a husband, father, and designer. I’ve been pushing pixels for over 10 years now, 5 of them professionally I started with Squarespace, lots of youtube tutorials, and a dream. Now I’m blessed to design professionally.

Early life

I was born and raised in Southern California.
I wanted to be a professional skateboarder, just like my dad.
I become a designer instead, and I still enjoy skating when I can!
I was homeschooled, which allowed me to travel internationally with my family and learn valuable life lessons and principles.

I was born and raised in Southern California.
I wanted to be a professional skateboarder just like my father. I become a designer instead, but I still enjoy skating when I can! I was homeschooled, which allowed me to travel internationally with my father and taught me valuable life lessons and principles at an early age.

Getting into design

My first design was a website for my mom's bakery when I was 14. After learning the basics, lots of youtube tutorials, and trail and error, I completed her website. This sparked my love for using design to solve real problems.

Since then, I haven't stop designing and building. I don't have formal schooling, but I've been fortunate to have many mentors guide me along the way.

Now

I live in Huntington beach, CA.
I’m married to my high school sweet heart.
We just had our first daughter, her name is Winslow.
In my free time I spend time with my family, surf, skate and train Jiu Jitsu.